MARKETING COMMUNICATION

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

CONTENTS

Preface
List of Figures
List of Tables
List of Abbreviations
Notes on Contributors
Introduction: Marketing Communication in the New Millennium
Allan J. Kimmel

Páginas : 320
Peso : 2mb.
Formato : PDF.
Edición : Primera
Año de Publicación :2005
ISBN : 9781423771005
Editorial : Oxford University Press, USA
Autor: Allan J. Kimmel

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