INTERNET PUBLISHING AND BEYOND

The Internet has transformed the way information is accessed and used in business, education, and the home. Reproduction and distribution costs have virtually disappeared, at least for text. Management of behavior and transactions has become a core strategic focus. Large markets have become unexpectedly competitive. Advertising, which once seemed ill fitted to the one-on-one experience of the Web, has become a dominant force, buoyed by standardized software, economies of scale, and efficient consumer targeting. With the notable exception of the Wall Street Journal and Consumer Reports, few publishers have been able to impose subscription charges, except for online access to established print publications. Despite its unique content, the Encyclopedia Britannica has had to radically transform its business model from door-to-door sales of expensive printed volumes to an advertiser-supported Web site.

CONTENTS
Introduction
1. Speculative Microeconomics for Tomorrow’s Economy
2. Advertising Pricing Models for the World Wide Web
3. Profiting from Online News: The Search for Viable Business Models
4. The Economics of Copy Protection in Software and Other Media
5. Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing, and Micropayment Systems
6. Network Delivery of Information Goods: Optimal Pricing of Articles and Subscriptions
7. Fixed-Fee versus Unit Pricing for Information Goods: Competition, Equilibria, and Price Wars
8. Versioning Information Goods
9. Economics and Electronic Access to Scholarly Information

Contributors
Index

Páginas : 236
Peso : 2mb.
Formato : PDF.
Edición : Primera
Año de Publicación :2000
ISBN : 978-0262611596
Editorial : The MIT
Autor: Brian Kahin, Hal R. Varian

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